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Messaging

The great American poet and civil rights activist, Maya Angelou

The great American poet and civil rights activist, Maya Angelou summed-up the idea of effective messaging perfectly when she said, “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Messaging is about magical stories that paint a picture of exceptionality in our minds. It’s sort of like the movie “Big,” starring Tom Hanks. After wishing to be made big, a teenage boy version of Hanks wakes the next morning to find himself mysteriously in the body of an adult. Hanks ends up working for FAO Schwarz, in Manhattan, the oldest toy store in the U.S. There is a scene where one of the toy designers is making a pitch for a new toy that is a building that transforms into a robot. Hanks politely raises his hand as if he were in middle school (which is reality he was) and says, “I don’t get it! It transforms from a building into a robot. So, what’s fun about that?” Hank’s character was able to put himself in the shoes of a child playing with the toy, because he could relate. He knew how they felt because he was one of them.

That is the key to effective messaging. You must know your audience, and then relationally focus on what resonates with them. The most ineffective messaging is that of just promoting your goods and services without any consideration for the people on the receiving end. Effective messaging requires doing your homework. It’s amazing how often we see leaders and managers who haven’t taken the time to diligently understand what’s important to their team members, clients, and partners. Doing so requires a heightened sense of awareness and a keen interest in others. Author Norman Vincent Peale of the mega hit, “The Power of Positive Thinking” said, “To be successful is to be helpful, caring and constructive, to make everything and everyone one you touch a little better.” 

At globalstar, we are committed to being the best at what we do. This begins with our allegiance to people. It’s as simple as that... I’m proud of the fact that we are resolute in putting people first. This is an inside out experience where we begin with our team members, who in turn treat our valued clients and partners with the appreciation and respect they deserve. This way of operating isn’t something that just happens. It takes a day in, and day out commitment to being exceptional. 

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